Analysis & Refinement
For us, Search Engine Marketing means much more than just buying clicks, or guessing keywords that may work for SEM. We analyse the entire process using high level tools like Google Analytics to find out exactly how people interact with your site. Armed with precise data we can enhance your SEM campaign in even more ways.
INSIGHT INTO ANALYTICS WITH TOP CLICK MEDIA pay per click
In House Analytical Tools:
At Top Click Media, we have developed our own tools to allow our teams to spend more time on the areas that are most important.
Call Tracking:
Tracking every goal on your website is very important, whether it is a sale, form submission or even a telephone call. Often your website visitors will decide to call rather than fill in a form or make an online purchase. With the addition of telephone tracking we are able to monitor a full range of conversions which will enable us to get a deeper understanding of your ROI.
eCommerce Analytics Tracking:
Tracking your ecommerce figures can give us a detailed insight into your account, and allows us to track your ROI at all levels.
Goal / Conversion Tracking:
Goal tracking allows us to track the amount of website conversions coming in from each of your campaigns. It enables us to collect relevant data at keyword /traffic source level for the overall optimization of your account.
Analytics Funnels:
With analytics funnel tracking, we can monitor drop off rates and understand how users navigate your website. With this data, we can provide insight into optimizing your site visitors overall experience.
Analytics Profiling:
With Analytics Profiling, we can breakdown the traffic and goals based on different marketing channels to gain a deeper understanding of how each channel is performing and how these channels are working together.
Page Optimisation:
With our experience in the industry we can provide you with an initial website optimisation plan to increase your website’s performance.
