Facebook Pay Per Click

Reach:

Since its launch in 2004, Facebook has grown into one of the most influential sites on the internet and shows no signs of slowing down...

• The site currently boasts around 500 million active users
• 70% of those users are based outside of the US

If you’re a big company with a large marketing budget, this allows you to access a huge pool of customers with a wide ranging, general campaign.
If you’re a smaller operation, even a one person company, you can still able to use Facebook to great effect, as the huge number of users on Facebook enables you to be very choosy about who you show your ads to, maximising the possibility of a sale.

Demographic Targeting:

Think about your ideal customer for a moment. Are they male or female? Are they married or single? What age are they? Did they go to university? What are their interests?
This is all information that people put into their Facebook profiles and therefore, information that you can use to make sure your ads are being shown to exactly the people that are buying your product.
If you have product that matches, you can even target based on really specific things like what music they listen too or what their favourite books are.

Engagement:

• 50% of Facebook users access the site every day
• The average Facebook user adds 90 pieces of content every month

As the above statistics demonstrate, users see Facebook as much more than just a website.
Facebook is a community that people rely upon to communicate with friends and colleagues, and feel completely comfortable with. It’s very important to the lives of the people that use it.
For advertisers, this means one very important thing... Facebook users are paying attention!

Getting the most out of Facebook advertising:

Top Click Media combines long experience of building and optimising Facebook campaigns, with in-depth knowledge of how different market groups behave online. This enables us to not only build Facebook ads that deliver maximum numbers of clicks and sales, but also to work with you to define precisely the right Facebook users to show those ads to.
Over time, Top Click will continue to work with you to further refine that market, adapting the approach as your business develops and new opportunities arise within Facebook.