FAQs (SEO) - An Overview
Everything you need to know about Search Engine Optimisation.
Our comprehensive list of FAQs will provide you with answers to all the questions you may have about working with Top Click Media and using our professional SEO services to improve your natural positions on the top search engines such as Google, Yahoo! and MSN.
ABOUT SEO
- Search Engine Optimisation - An Explanation
- What are the benefits of using SEO?
- How much will using Top Click Media's SEO Service cost me?
- What disadvantages are there when using SEO as a form of internet marketing?
- When do my positions start improving on Search Engines?
- Do Google, MSN, Yahoo! penalise people for using incorrect or unethical SEO methods?
- How High Will My Website Positions Appear?
SEO TERMINOLOGY
- What Is SEO?
- What Is An 'SEO Ranking'?
- What Is 'Link Popularity'?
- What Does The Phrase 'Black Hat' Mean?
- What is a 'Link Farm'?
- What is 'Anchor Text'?
- What is 'Cross Linking'?
- What is an 'IBL'?
SEO CHARGES
- Will There Be a Charge by Google, MSN, Yahoo! For Appearing High in Natural Search listings?
- How Do Top Click Media Bill Me for SEO Services?
Do you have any other questions that are not listed here?
Please click here to email us your question (we will respond within 24-48hrs)
SEARCH ENGINE OPTIMISATION - AN EXPLANATION
Google AdWords is Google's revolutionary advertising program. Within AdWords, you can create simple, effective ads and display them to people searching online for information or 'keywords' related to your business.
The 'keywords' that are included within your advertising account trigger your adverts when a searcher visits Google and enters a query related to those keywords — say, 'Adwords Management' — The Google Search Engine will display relevant search results, such as links to articles related to 'Adwords Management'. Through the 'sponsored links' sections (situated both at the top and to the right of search engine results), Google will also display relevant adverts that link to online businesses offereing 'Adwords Management' services and any other information deemed relevant to the search.
Once you activate your account with Google, your targeted ads would be eligible to appear. That is, the AdWords system would constantly seek out search queries related to the keywords you've selected in your advertising campaign, then display your ads to highly targeted audiences. In essence, this effectively means that you'll be advertising directly to an audience that is already looking for you.
WHAT ARE THE BENEFITS OF USING SEO?
(1) Adwords allows you to target your ads specifically to people who are looking for the products or services you offer.(2) Advanced setting options allow you to block delivery of your ads to untargeted users who aren't likely to purchase from you.
(3) Adwords helps you achieve the maximum return on your advertising investment.
(4) Each month, roughly 80% of Internet users worldwide view Google AdWords ads. Using AdWords effectively can allow you to tap in to this vast audience of potential customers.
(5) Being in the position to choose your own CPC or CPM amounts, you are able to decide the maximum you are prepared to pay each time someone clicks on your ad.
(6) Google caters for every size business; minimum-spending limits are not specified, so whether you have an extravagant budget or are just testing the online advertisingmedium, you can find that Adwords is the right move for you.. In addition, a daily spending limit (daily budget )can be set, that the AdWords system will never exceed - (these budget setting are fully editable at any time).
(7) Adwords offers supreme flexibility and control. Users are able to edit ad copy, keyword lists and account settings; giveing the freedom to fully customise online ads to work for your business.
HOW MUCH WILL USING TOP CLICK MEDIA'S SEO SERVICE COST ME?
The cost of your online advertising ultimately depends on you. It is down to you knowing your own goals and applying them to your advertising account. There is a one-time activation fee (£5) for starting out with Google AdWords. Once set up, you will only pay for clicks on your keyword-targeted AdWords ads. Adwords allows you to control your costs by determining how much you're willing to pay 'per click' and by configuring an appropriate daily budget for spending in your account.
WHAT DISADVANTAGES ARE THERE WHEN USING SEO AS A FORM OF INTERNET MARKETING?
A typical AdWords text ad looks like this:
Bespoke Google Ads
Unique Service for Advertising
Professional PPC & SEO Experts
www.topclickmedia.co.uk
Google Ads generally contain the following four lines:
1) Ad title (25 characters, including spaces): usually written in a way that attracts users who might be interested in your products or services.
2-3) Two description lines (35 characters each, including spaces): These two lines must be used effectively to sell your product / service. These two lines are of upmost importance and should be clear enough to deliver your intent and relevant enough to convince the user to click on your ad and subsequently visit your site.
4) The Display URL (35 characters, including spaces): The last line in the advert, indicating the name of the website the user will visit once they have clicked on your displayed ad.
WHEN DO MY POSITIONS START IMPROVING ON SEARCH ENGINES?
This is heavily dependent on the payment options you select on account initiation. If you choose the post-pay payment option (such as by credit card or debit card), your ads start running on Google and accruing costs almost immediately after you submit your billing information. If you elect to prepay for your AdWords account, your ads start running after you submit your payment information and they receive your first payment.
N.B. PLEASE REMEMBER that the fees charged by Google for advertising are separate and in no way connected to the fees charge by Top Click Media.
DO GOOGLE, MSN, YAHOO! PENALISE PEOPLE FOR USING INCORRECT OR UNETHICAL SEO METHODS?
When you sign up for AdWords, there is never a minimum spending commitment; There are no minimum contract requirements or other 'lock-in' rules imposed by Google. There is an activation fee of £5 (as mentioned earlier) for all AdWords accounts. The prepay feature has a minimum payment limit. Apart from those trivial points, you have complete control over how long you participate in AdWords, how much you want to spend per click, impression, or day - which remains the same (unless you alter it), no matter how you choose to pay for your advertising.
HOW HIGH WILL MY WEBSITE POSITIONS APPEAR?
Google places ads automatically on relevant sites in the growing Google Network. The potential position of your adverts is subject to change (as other competitive sites are updated and added and other advertisers' ad campaigns change). As a result, there is no set position that your ad will be shown in.
WHAT IS SEO?
A Click is determined when a user sees your ad and subsequently clicks on it (leading them to your website).
WHAT IS AN SEO RANKING?
An impression correlates to the number of times any given keyword is searched for. If 100 people type in the phrase Adwords Management and that particular phrase happens to be in your keyword/phrase list, your add will generate 100 impressions (this information is displayed in your account overview page).
WHAT IS LINK POPULARITY?
The cost per click (CPC) is the amount you will pay each time a click is made on your ad. You can set the maximum CPC you are willing to pay for each individual keyword, or set a default maximum for all keywords within any given Ad group within your account.
WHAT DOES THE PHRASE 'BLACK HAT' MEAN?
The pricing structure used to determine the charge that an advertiser will pay each time a click is recorded on their ads. These amounts are set by the user as mentioned above; however, account settings allow the user to empower Google to use the 'bidding optimizer' tool.
WHAT IS A LINK FARM?
Top Click Media will charge an independent monthly feewhen you sign up and register with us. That fee is separate to the amount of money you pay for advertising with Google Adwords.
WHAT IS ANCHOR TEXT?
Top Click Media offers a full account set-up service; If you are happy to forward on your credit card details to us to complete the billing registration, we are more than happy to do that for you. Otherwise, we can talk you through the process for full account set-up.
WHAT IS CROSS LINKING?
Top Click Media offers a full account set-up service; If you are happy to forward on your credit card details to us to complete the billing registration, we are more than happy to do that for you. Otherwise, we can talk you through the process for full account set-up.
WHAT IS AN 'IBL'?
Top Click Media offers a full account set-up service; If you are happy to forward on your credit card details to us to complete the billing registration, we are more than happy to do that for you. Otherwise, we can talk you through the process for full account set-up.