The 3 Common Mistakes that Marketers make for their Pay Per Click Campaign
There are some marketers who achieve overnight success through their pay per click management. However there are people who have to suffer huge loses because they have gaping holes in their pay per click strategy. Let’s now have a look at three most common mistakes that per pay click marketers make in their campaign. In fact you should not overlook the basics that are most important for any pay per click campaign.
PPC search engines like Google and Yahoo allow the marketers to bid on the keywords that drive the visitors to your website when they click on the keywords. The sites may charge an account activation fee also. For example Yahoo charges a non refundable deposit of $30 and there is a minimum bid of $0.01 per click. On the other hand, Google charges $5 as account activation fee and the minimum bid stands at $0.01 per click.
Coming back to common mistakes made by PPC marketers, the first common mistake is selecting the wrong keywords. The wrong keywords will generate a lot of clicks but these won’t help you in converting the visitors into actual customers. Hence you will go on paying for the clicks as an advertiser but you won’t be able to generate sales. You should select keywords that are popular enough to get decent enough traffic to your website. Also in case you want to make visitors take some action on your website like make an enquiry then you should track down leads at the keywords level. You should know as to which keywords are performing and which keywords are not performing and change your keyword strategy accordingly.
The second most common mistake is writing ad copies that are able to attract people who won’t buy your product. Hence the ad copy should be structured in such a way that it provides specific information of your product straight away. The ad copy should not be general in nature so as to get wasted clicks. Hence you should be able to make your ad compelling and descriptive so that potential customers get more interested in your products.
The third most common mistake is making use of a landing page that is not capable of selling. Many people make the mistake of sending the pay per click traffic to the website’s homepage. The website’s home page is not always relevant to the customer’s query because it might not contain exactly what the customer is looking for. Hence it is advisable to always direct the customer to a webpage on your site that contains information that the customer is looking for. Hence the landing page that you decide after the customer clicks on the keyword or the ad will determine whether people will get more interested in your site or will just abandon it as they are frustrated after not finding the information they are looking for.
Hence you should not make these mistakes that are time and again repeated by pay per click advertisers. It is necessary to just stick the basics for pay per click advertising.
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