Adwords Management Tools
There are basically four Adwords management tools that can help you realise a more targeted ad campaign for your site. These are keyword tool, traffic estimator tool, negative keywords tool, and site exclusion tool.
Keyword Tool. Google introduced this tool to help you put sharper focus on your advertising campaign by defining broad search terms more narrowly. The Keyword Tool is a free Adwords management tool that helps you optimize your ads for your specific target market.
When you key in your broad search terms, the Keyword Tool will display to you the more specific search terms that users have utilised, including broad search terms. You can look for similar keywords, their actual search volume, and the average cost-per-click rate that advertisers are paying. There is also a detailed result in different foreign languages, and from various countries.
For every keyword you create, Keyword Tool will return a selection culled from the over 20 million searches performed every day on Google. Each keyword on the list is a variation on, or closely related to, your keyword in common searches. You compile your ad according to keywords for which you want your ad to appear, in response to search terms keyed in by Google users.
A Google Adwords tool displays search terms similar to your own that users employ. This listing includes common misspellings and alternative queries, if you check the synonyms box. If you want to generate keywords based on text published in a particular website, Keyword Tool does that for you. You can even check keywords used in competitors’ websites to learn keywords that they are focusing on, and which you are missing.
Traffic Estimator Tool. Another tool useful for Adwords management is the traffic estimator. When you want traffic estimates for up to 5000 keywords, this is the tool for that. It gives you a quick idea of how particular keywords perform and how that performance affects the cost of running an Ad Group, without actually adding the new words.
You enter keywords being considered in the Traffic Estimator window, as well as a maximum CPC, language, location targeting method, and target countries. If you do not provide an estimate for the maximum CPC, Google will suggest a rate that, according to them, will land your ads in the top position 85 percent of the time. Setting CPCs that way makes it more expensive. To maximise the use of the Traffic Estimator, create your own more realistic maximum CPC.
Negative Keyword Tool. This Adwords management tool is an important means for adding precision to your targeting. Negative Keyword tool allows you to prevent your ad from running on a content site having that specified negative keyword. For example, if you are trying to drive traffic to a DVD player site by targeting keywords like “video”, you might want to indicate “VHS” as a negative keyword. This makes sure your ads won’t run on corresponding VHS sites. You can add the negative keywords at the Ad Campaign level or Ad Group.
Site Exclusion Tool. This is a powerful Adwords management tool that helps you improve return on your investment. It allows you to prevent your ads from appearing in up to 500 Content Network websites . If there are certain websites that you think are not appropriate for your ads, you can use this tool to exclude these sites. This tool allows you to enjoy continued advertising on the content network while still controlling your targeting.