Introduction to Internet’s Pay Per Click Concept
You browse through blogs and read articles that interest you. Somewhere around the same page, you see these 1x2 inch Pay Per Click white boxes with words that are related to what you are reading on that page. Most naturally, after reading the article, you would be tempted to click on these boxes. With that single click that led you to another website, you just made the owner of that blog earn money thru Pay Per Click. Simple, isn’t it? Simple and INTERESTING! Welcome to the world of Pay Per Click advertising!
Traditional Advertising
While Pay Per Click is basically a form of advertising in the internet, traditional advertising is getting exposure for your product or service by buying space either in billboards, newspaper ads, magasines, etc. or by paying for time or exposure on radio and TV. You pay big bucks for the design of your print ads, and you pay several-folds for TV production of your commercial spots.
With traditional advertising, you pay for expensive space and time at a fixed rate regardless of whether anyone saw or heard your ads. You pay less if the media outlet is limited to your town, city, or even state. You pay hundreds of thousands, even millions for spots on national TV or with newspapers or magasines like Time, GQ, Esquire, etc. The larger the audience a media outlet serves, the more expensive you pay for advertising rate. Again, this is regardless of the number of people who actually read or heard your advertisement.
Pay Per Click
Now, welcome to the exciting world of the internet. Post a Pay Per Click advertisement in one of the websites on the internet and you will reach not only the folks in your town, city, state, or country—your ad exposure is global! You need not pay for graphic design as you only need to post the right words with the basic font, just like a sticky note. You need not even pay a single cent if nobody sees you ads, you only pay per click made on your ads. This single click drives a viewer to your “store” which is your website and, with luck, would convert this visit to business and revenue for you. Pay Per Click—simple, isn’t it? Simple and INTERESTING!
Pay Per Click is the internet advertising model that search engines and advertising networks make possible by leading people or web surfers to websites or blogs that have topics relevant to your products or services. We can say that keywords play a major part in this concept of Pay Per Click advertisement, as search engines are guided by keywords found in a website that match yours. This is what makes Pay Per Click effective in terms of reaching and hitting your target market. We’re talking advertisement, right? You can say that you have an effective advertising drive if you are reaching the right people—your target market. You don’t advertise your lipstick products to a website about body-building, or about fertilisers and pesticides, to illustrate a point. Pay Per Click hits your target market like a nail on its head. Simple. Isn’t it?
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