Passing the Test by Increasing Your Adwords Quality Score
Whether we realize or like it, scores are part of our everyday life. In school, we take tests that are awarded scores. When we want to purchase a car or house, credit agencies give us credit scores. And what would a video game, round of golf or even hotdog eating contest be without a score? A score does not always indicate that there is a winner or loser. However, it is our best tool in society to give an objective value to something.
Scores are also important in your adwords management. There are specific ways to improve your adwords Quality Score (QS). The Quality Score is the method for measuring the quality and usefulness of your online ads. It also establishes the lowest figure for a Cost-Per-Click (CPC) proposal for Google and their search network.
How is the score calculated? The factors include the significance of your ad text, keyword, and the web page where someone ends up after clicking on an ad or link called a landing page. The QS is important because it affects the lowest possible CPC of your keywords, and its location within the search results.
In fact, it also shows if your ad will even be displayed! Consequently, your adworks Quality Score is certainly worth improving in adwords management .
You can take the following steps to improve your adwords Quality Score:
- In regards to meta tags, add the keywords that will perform optimally on each page. In addition, in the meta description, use the precise ad text that performs the best. Lastly, make sure to use the keyword that performs the best and is the most descriptive for the title tag.
- Experiment using matching options. For each Ad Group, select which precise match and phrase match keywords have the lowest possible CPC and QS.
- Cut keywords into tinier, more targeted Ad Groups. Use a keyword grouper tool in an editor to accomplish this task.
- The creatives should be optimized. This will take some major experimentation. It’s important to turn off the ad serving optimization. You should also use various calls to action and verbs to create varying ads for every group. Keep in mind that with originality, creatives can always be better optimized.
- Catch Google’s attention in your adwords management. A keywords tool can check if Google believes the landing page was linked to the targeted keywords.
- Remember search engine optimization (SEO) and link building. Using the best performing keywords in terms of conversion rate and volume has two advantages. It improves your Quality Score and the future organic SEO ad campaign.
- Make a applicable ad copy for every Ad Group. Each word should be in upper case, and the keyword should be contained in the title, ad copy and display URL. Also note that the display URL does not have to be a mirror image of the actual URL.
- In your adwords management, strive to break up the test landing page. Use a multi-variant test (testing multiple changes at one time) to break up the landing pages and assess conversion rates.
- Implement keywords for each page as part of your adwords management.
Tests are a normal part of life, and Google’s adwords Quality Score is no exception. However, with the right adwords management, you will pass the test with flying clicks!