Pay Per Click Marketing Is About Good Conversion Rate

You have educated yourself on the basics, the pros and cons, and the general mechanics of a good pay per click marketing campaign. You have the best set of key words and key phrases, you got a good bidding price, you are satisfied with your position in search engine results, and you got a good copy.

More often than not, you must have initiated a search with the keywords that you used in your pay Per Click marketing campaign. The search engine promptly displays the result and there it is: your own ad for your URL. You lovingly looked at your own advertising copy, trying to read it from a client’s point of view, and you convince yourself again that it’s a good copy. It must produce results, for sure.

So you wait

Not getting any action, you check your stats (one good and valuable feature, it is) and see that our pay per click marketing material was displayed as a search result 500 times and you got 60 clicks. Good that your business was at least seen 500 times, that’s advertising. Now, you compute 60 clicks multiplied by the $.32 that you bid for it, you now owe your search engine $19.20. OK, you pause and ponder. $ 19.20 is your initial investment. You console yourself; it’s too early to get some action (no one ordered out of the 60 visitors.)

Congratulations! You have just been introduced to the science of conversion—the art of converting visitors to customers. If you average $20 worth of click per day and you only made a sale of $ 600 in a month, that’s a bad conversion rate for your pay per click marketing campaign. You better do something about it. Your conversion rate is your basis on establishing your succeeding monthly budget for your pay per click marketing campaign. Remember, you should spend less and earn more. Break even is not even an option.

We’re not saying pay per click marketing is not for you if you find yourself in the above situation. On the contrary, this is where pay per click marketing really works for you as you get help from stats and as it serves as a good tool in understanding the mechanics of your website in relation to factors such as the keywords you used, the behavior of visitors who were led by a certain keyword as compared to other keywords, etc.

However, it would be worth your while to come prepared by making extensive research on the mechanisms of pay per click marketing. Only after you have a good grasp of the basics, such as your narrowed definition of your target audience, your competition, and conversion rates, should you proceed with signing up for a pay per click marketing campaign.

Conversion rate is the number of visitors you had divided by the number of sales derived from these visits. If you had 100 visitors and ten of them bought something from you, then that is 10% conversion rate. This conversion rate will then tell you if the cost of your bid for your key word in your pay per click marketing campaign will pay through.

Yes, at the onset, your pay per click marketing campaign could be a pain in the pocket as you need to keep on testing several approaches until you get it right. But this should not be difficult as most pay per click marketing search engine services provide you with valuable tools to help you come up with best results at the shortest possible time.

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