Pay Per Click Tools

Not every business has the budget to hire a pay per click management company. It can be convenient to have someone else monitor your campaign. However, if you are on a tight budget, managing your campaign yourself can help you put your advertising budget exactly where it belongs — into the advertising itself.

 

You can find a host of products that will not only teach you the finer points of conducting a pay per click ad campaign, but tools that will also help you to manage and monitor your campaign.

Atlas OnePoint

At one time, Atlas OnePoint was known as GoToast. They offer BidManager which is a strong tool that lets you control your bidding including up to 40 PPC search engines. All results are given to Atlas, and the BidManager adjusts your bids in the most strategic manner in order to keep your current position on the results page. This tool gives you the time you need to monitor your campaign. Atlas understands that your time is valuable. That’s why they allow you to choose an option of how many times your bids will be checked daily if you don’t have the time to monitor them yourself.

Conversion Ruler 

Conversion Ruler can handle many different types of advertising than just pay per click. This tool targets email campaigns as well as pay per click campaigns. Therefore, if you are interested in more than just one way to advertise, the Conversion Ruler may be just the tool you need. Although Conversion Ruler has been available since the summer of 2003, this tool doesn’t include many of the options that are standard in other tools that perform the same function. If you are well versed in pay per click advertising, you may want to investigate this particular product.

WordTracker

WordTracker may be “the ultimate tool to increase your website traffic.” WordTracker is available for a free trial. For merchants who are just beginning to learn about PPC advertising, sampling the trial offer may be just what you need to get started. This subscription-based tool reports the popularity and positioning of keywords and phrases. Their large database allows them to analyze a search count for a particular keyword. The program also offers a search for keywords that may be less popular, but will better suit your advertising budget. It will also give you variations on particular keywords. If you are ready to implement a pay per click ad campaign, the price of this tool may be well worth the expense.

Who’s Clicking Who 

Pay per click fraud can eat up your advertising budget and is a huge concern for those who are considering entering this type of market. With Who’s Clicking Who, you will be able to identify any click fraud before it destroys your account with the search engine you have chosen to implement your campaign. Your PPC search engine is supposed to monitor this activity. However, if you feel a problem exists, you may want to consider adding this handy tool to your arsenal.

 

Many other tools are currently available to help beginners as well as experienced advertisers alike. All it takes is a little time and research for you to better conduct your pay per click ad campaign and increase the success of your business.