Pay Per Click Marketing for Dummies

Pay Per Click marketing, what is it? What is its relation to search engines, and how does it drive traffic to one’s website?

Pay Per Click marketing is a search engine based advertising that places your website’s link among results generated whenever someone searches using the same keywords that you have used. Your rank or position in the search engine result would depend on your bid. The more website owners bid at a higher price for the same keywords as you did, the lower you are placed in ranking. As it is, Pay Per Click marketing is “bidding for rank.” To illustrate this, recent bidding for the key phrase “pay per click” was won at $2.03 per click to get the top rank, while the one who bid for $ 0.85 was placed at the 15th place in search engine results.

With Pay Per Click marketing, the budget that you are willing to spend on advertising will mainly determine the ranking you will get for your website in search engines when these are returning or displaying results for searches of your keywords or key phrases. What is good with Pay Per Click marketing is, after bidding and getting a good ranking position, you don’t pay each time your URL is displayed in searches. You only pay each time you get a click that would lead a visitor to your website.

What you get from Pay Per Click Marketing: Advantages:

You have total control in ranking – your rank or position in search engine results is largely determined by your budget. If you want to remain on the number one position, you just have to raise your bid anytime someone else dislodges you from the top rank.
You have total control in scheduling your Pay Per Click Marketing – if you wish you don’t need help from paid ads or your paid sponsored links because you have more than enough customers who continuously visit your website for business (or during peak season and you are getting a more than enough share of the market), you may order a pause to your Pay Per Click marketing exposures in search engine results. You may resume, during off-season to drum up business activity. By then, your URL may even continuously appear in searches, even without the help of Pay Per Click marketing, because you have already attained a higher level of popularity.
You get instantaneous exposure in search engine results – unlike the usual Search Engine Optimisation techniques that would take months, even years, before your website could really take off, Pay Per Click marketing puts your web site in search engines whenever they return results for searches on keywords or key phrases similar to the ones you used.

To summarise the concept of Pay Per Click marketing, this system of promoting your online business can really improve your search engine ranking and the resulting traffic fast. By using different keywords, you get to determine the best keyword that generates the most clicks and the ones that give a good conversion rate. With Pay Per Click marketing, you control your rank or position with the amount of money you are willing to invest.

There’ only one disadvantage to Pay Per Click marketing that we have to accept—the cost per click that could balloon due to competition.

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PPC a History and Explanation

Pay Per Click Management and the Dynamics of Pay Per Click

What Is Search Engine Marketing

Google Pay Per Click: The Best Way To Do Search Engine Marketing

Search Engine Marketing: Is It Really Necessary?

What Is Search Engine Optimisation?

Has Search Engine Optimisation Change Online Searches?

Search Engine Optimization And The Online Business

What Is A Search Engine Optimization Company?