Yahoo Pay Per Click Advertising and Keywords
The key to any successful Yahoo Pay Per Click campaign is great targeting. When you use Yahoo PPC marketing, you select keywords that your company bids on. The words you choose will impact who the visitors are and can even influence sale numbers generated from page views. You don’t just want to increase page views; a good PPC key word will produce high sales and high traffic.
Now that we’ve established how important keywords are for your Yahoo Pay Per Click Advertising campaign, let’s examine ways to maximize the keywords.
You need to nail down the main products and services you offer. Once you have a detailed list of services, products, and goods, you can start deliberating and focusing on which keywords to bid on. In many cases Yahoo pay per click keywords associated with products require higher bids than their counterpart service related terms. It is important to always consider every product and service your company provides to ensure lower costs with the same maximized results.
If you still are having trouble creating a detailed list, here are some questions that will help you develop keywords particular for your business’s yahoo pay per click advertising campaign.
- What are the major products that you sell?
- What are the core services that you offer?
- What adjectives describe your products and services?
- What distinguishes your products from your competitors?
- What makes your services better than your competitors?
- Are you targeting customers in a specific location?
- What industries/markets are you involved with currently?
- What industries/market would you like to get involved with?
- What marketing material do you have addressing your products and services?
- How do customers usually find out about your business?
What keywords would your customers use to find your website?
The obvious goal of a Yahoo Pay Per Click campaign is to increase website traffic. But to reduce costs and increase sales at the same time, you need to think from the perspective of a potential customer.
Stemming
Stemming is used for generating keywords for any pay per click advertising campaign. Lets say your main products are tires. You would want to place bids on multiple keywords that utilized “tire” and “tires.” Stemming merely equates to changing the ending of a key word so that your ad will appear regardless of what version a potential customer types into Yahoo’s search engine.
Keywords as Pre-Qualifiers
Keywords are a great way to pre-qualify your website visitors. The more detailed your keywords are, the less you will have to pay in per click advertising costs to Yahoo. For example if your business sells wholesale paper products, you could use “bulk tissues” to indicate in the PPC ad that you are selling large quantities. That way you do not have to pay for the click for someone who is looking for a few rolls of paper towels.