Second-Tier Search Networks
Top Click can help you take advantage of lower costs and specific advantages to be had on the smaller networks that your competitors are ignoring.
Whilst it may be true that Google and, to a lesser extent Yahoo & Bing dominate the search market they are not the only search networks worth considering. There are a whole range of less popular but still regularly used competitors that can bring their own specific advantages, both in terms of costs and targeting.
At Top Click we believe in using every channel available to generate ROI for our clients. We’ve seen the benefits of these networks over many years and, unlike some of our competitors, we do not believe in writing them off as 'not worth the hassle'.
A few key benefits of the second-tier networks...
HOW SECOND TIER PPC NETWORKS CAN HELP YOUR BUSINESS? PPC
Competition:
Competition on these platforms is almost always much lower than on Google, Yahoo and Bing. Fewer competitors means a lower cost per click, lower costs per sale/enquiry and a better return on investment.
Access to Niche Markets:
Different search networks have different users. If you can find a network where the users match your target demographic, your conversion-rate could go through the roof.
Here are just some of the second-tier networks targeted by Top Click Media...
Ask:
Ask.com is one of the biggest of the second tier, boasting around 95 million unique users. In addition to this, their network of 100 premium search sites, meta-search sites and portals makes them impossible to ignore.
LookSmart:
Founded in 1997, LookSmart is one of the oldest PPC networks and one of the largest, with over 2 billion queries per day worldwide. Low costs per click make them one of the best options for people looking to advertise on the second-tier networks.
Miva:
Miva has the power to show your ads across site content, emails, websites and even other second-tier networks. It generates more than 150 million clicks per month and is part of Adknowledge – the largest independent ad network in the world.
7Search:
7Search’s Combination of relatively low click prices with the option to target by market sector, rather than by keyword alone, makes them a useful part of any marketing strategy.
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* Recognition and reputation grows.
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