April 28, 2010 by Jenny Sanderson
Social network start-up Foursqaure are relative new comers to the scene but in an online world dominated by Facebook and Twitter they are doing surprisingly well.
The site is fairly well known in the US and has only recently raised eyebrows in the UK but they are already set to hit the milestone of 1 million users according to a Tweet posted by the company last week, not bad for a company that is just over a year old.
The service has proved extremely popular for those living in big cities around the US . It will track a users whereabouts via their mobile phone and is able to recognise when a user arrives or ‘checks in’ to a specific store, restaurant or attraction located in their city.
The user must be signed into Foursquare in order for it to track their movements via the GPS built into their phones. If the user visits a specific establishment enough they are awarded the ‘mayor’ status, which means that they are the individual with the most visits. Many businesses offer prizes and rewards for anyone that becomes a mayor, it works sort of like a high tech loyalty card that you are pretty much guaranteed to have on you at all times.
The service has only recently been introduced in the UK with London inevitably the first city to become part of the network. Debenhams and Dominos Pizza were among the first major companies to target users of the service in the UK and with the growing popularity of Foursquare there are likely to be many more over the coming months.
Related posts:
