Denuo has been known to invest in start-up companies, but according to Tobaccowala, the ones they invest in are not cash related. He and the company advise the start-ups and they get equity in return, and he states that they are not an M&A investment firm. (more…)
When asked about the recent backtracking of Facebook, a popular social site, on Beacon and how it related to a privacy backlash, Tobaccowala pointed out that everyone needs to remember that consumers are also people who like to know three things when it comes to their use of the Internet. (more…)
As Denuo celebrates eighteen months of operation, Tobaccowala is finding that the number one lesson they have learned is that clients want innovative techniques that will help market and promote their companies. Proof of that was in the profits he and his company turned over the last year, moving into double digits when not even expecting that much success until sometime next year. (more…)
Of course mobile phones, their uses and technology is another subject Tobaccowala is well conversant about. While he doesn’t feel that 2008 will be a breakout year for mobile phones as a marketing platform, he does think that it will happen with United States phone service if it is given more time. He truly believes that no one really wants advertising on their phone. (more…)
When asked about his opinion regarding new media platforms for 2008, Tobaccowala was extremely enthusiastic about Internet mapping and the way Google maps have developed. A user of the service himself, he uses the Internet function on his Apple iPhone to get the directions he need or the telephone number he wants. To him, 411 is an obsolete telephone number. (more…)
Tobaccowala is not new to this business. Not only does he serve in the two positions within PGM, he is also on the board of SMG Next, a futures practice business he founded. PGM, which was formed in 2004, oversees Starcom MediaVest Group, SMG Next’s parent company, and Zenith Optimedia. (more…)
Denuo is a self-proclaimed ‘plug-and-play’ group of some of the leaders in strategic consulting, ventures and partnerships, and catalyst and activation of marketing plans for businesses all over the world. They are part of Publicis Groupe Media (PGM) and are led by Rishad Tobaccowala, the CEO of Denuo and Chief Innovation Office of Publicis. (more…)
Brick Marketing announced that they are launching a new product streamlined for pay per click related to blog pay per click journals. Brick Marketing is a full service internet marketing company that is launching a pay per click journal. (more…)
Visionary Search, Inc. is a marketing agency that specializes in pay per click. They announced a few days ago that they would be enhancing their product line for pay per click services to focus on massage schools, massage clinics, and day spas. (more…)
Google just sponsored a study completed by Enquiro Research. This research was done on Honda where a test brand was used to determine the brand recall of the pay per click advertising. Apparently the study showed a 16% uplift in brand recall when the keyword “fuel efficient cars” was used. (more…)