Agencies and marketers have already set their budget for 2008 for offline media, but they have not come up with a budget for search. Search has delivered marketing tools and technology to business above expectations. If you think search needs a bigger budget from your company to provide next years marketing for online you may need to find ways to justify the increase on media budgets. Of course each industry and business is different and not everyone will need a search marketer in the same manner. However if you do then you may want to increase the budget for next year.

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