Archive for February, 2008

Times and Telegraph Reeling From Popularity

Time’s New International website the Sun Online has seen an increase in popularity since January. They have grown by 39% in the last month. This record breaking growth has everything to do with the news currently being views online.

Read the rest of this entry »

Record Traffic Gaining Ground

January has shown a huge traffic increase related to the US presidential elections as well as some celebrity on-dits. This increase in the newspapers online traffic seems to be affecting several of the top sites. The Associated Newspapers website has also seen an aggressive increase in their visitors.

Read the rest of this entry »

January has seen record traffic for certain websites relating to the news. It seems the US presidential election, the death of Heath Ledger, and the Britney Spear’s problems have been creating record traffic on the internet sites in the UK. Mail online is just one place that saw a huge amount of traffic during the month, in which their user numbers jumped to 164%, which is 17.903.172 total visitors for last month. The Audit Bureau of Circulations Electronic figures have also been published to show the huge jump in traffic for the UK newspaper sites.

Read the rest of this entry »

Any website that is makes a consumer register before being able to view content is making a large mistake according to some in the sector publication. E- consultancy just released an article that observed visitors to Northern Rock must register before they are allowed to view loans, mortgages, and accounts.

Read the rest of this entry »

Asda, the supermarket chain, has decided they need to increase their presence on the internet. Asda wants to get their search engine optimisation up and therefore they have chosen to partner with Greenlight. Precision Marketing, which is Wal-mart owned has called Greenlight one of the best SEO firms on the market. Wal-mart has also decided to use the Greenlight Company to boost their ratings on the internet for travel, entertainment, and electrical brands.

Read the rest of this entry »

Wouldn’t it be good if whenever anyone looks for a product such as yours, he would land in your doorstep? That is practically what Pay Per Click marketing is, whenever someone searches for a product or service that matches yours, he would see a link to your website. Paid Per Click marketing is simply a form of a paid advertisement where you sign-up with one of the search engine marketing firms like Google AdSense or Yahoo!, MSN, etc. With the right bid, your website gets to be displayed as a link in search results. You see, for you to be included among the top search engine results, you either have been ranked highly by the search engine because of your website’s relevant content or you bought your way to that spot via a Pay Per Click account.

Read the rest of this entry »

There are now several search engines with pay per click. The search engines are trying to offer one of the best tools in online marketing that is possible on the internet. The search engines of course work to provide the most up to date information to consumers who need that information on any topic. The search engines launched pay per click advertising a few years ago as a way for companies to get more exposure for a little less cost.

Read the rest of this entry »

Are you worried about spending loads of money on Pay per click campaigns without generating enough revenue from it?

Then you need to rethink on your online marketing strategy and safeguard your Pay per click ad campaigns against unscrupulous elements that could be eating up your revenue share.

Read the rest of this entry »

To have success as an online business you need to have a strategy of some sort. The strategy needs to have stages as well as a multi line approach. In other words you are not just going to decide on one form of marketing or media in order to get your success. You need to have several online strategies that can help you in web marketing for the success of your business. In you have a plan that will work together with the other strategies you will find more overall achievement. There are a few ways to establish a successful web marketing strategy. Two things would be an ROI driven web marketing and the second is a social media focused plan.

Read the rest of this entry »

Yahoo just announced that they were not going to take Microsoft’s offer for a buyout. Instead in a surprise move they bought out Maven Networks Inc. for $160 million. The idea is that Yahoo will take over Maven as it is an online video advertiser and create a major marketing coup in being able to supply videos and other media. Maven is located in Cambridge Massachusetts where they deliver video and ads for several media companies such as News Corps Fox News, Sony Pictures and CBS’s sports. The deal was announced just a day after the refusal of Microsoft’s offer for a takeover of $44.6 billion. Microsoft instead announced that they would be buying out Danger Inc. This is a Palo Alto company for mobile handsets.

Read the rest of this entry »

Two of the top search engines have been competing in the mobile world for the accounts being offered. Mobile phones need search engines in order to help their customers as they are on their phones. Some of the companies are offering to partner with Google or Yahoo depending on the company in order to get the search engine.

Read the rest of this entry »

Google has offered to create an advertising tie up that would allow Yahoo to be less of a target for the buyout Microsoft has offered. Yahoo was unreceptive to Google’s offer however. Yahoo have thought about outsourcing their search advertising with Google, but it seems the arrangements in the directors minds is not as great as one would hope. While it would solve some of Yahoo’s problems with cash Yahoo is still reluctant to take the offer on.

Read the rest of this entry »

Google has created a prototype that is called an Android. The Android is used in the mobile phone market as a new technology. The Android is going to be shown at the Mobile World Congress. The World Congress is being held in Barcelona for the next few days.

Read the rest of this entry »

The question is does Microsoft’s recent buy of Danger Inc thumb their nose at Apple and Google? Danger is the maker of T- Mobile Sidekick Qwerty smartphone. T- Mobile just signed a deal with Yahoo that the search engine is going to be the major player for their 11 European countries.

In other words Yahoo just landed the deal away from Google to have their search engine used as the default page on the mobile phones. Sidekicks are a flip up screen mobile phone that has a keyboard underneath that makes it a lot better for texting and emails.

Read the rest of this entry »