Are you a beginner and want to know how to advertise your products online using the Pay per click campaigns?
All you need to do is to understand some basics of how this Pay per click campaign can work best for promoting your business.
Know how Pay per click campaign works (more…)
The internet has seen the phenomenal increase in advertising revenues from $ 9.6 billion in 2001 to $ 27 billion in 2007. Front-runner to this trend is Pay Per Click advertising. What’s more is that it is just beginning to stir things up as more online businesses are sprouting on a daily basis, and more are getting to appreciate the benefits of Pay Per Click advertising. (more…)
Types of Google Penalties
There are several types of Google Penalties and it is important to understand each one.
Ranking Penalty 6: This is the latest penalty given by Google. The penalty results from stagnant link building on your website, over SEO, and conspiracy by Google to find wrong.
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Keyword Stuffing and Automated Redirects
Keyword stuffing is when you take a keyword that you place in your site more than is natural. Here’s the thing, you may believe you have hidden the keywords in your site from the average viewer, but Google is designed to sniff out these keyword stuffing practices so that you will never be able to get away with it. (more…)
Be Efficient and Create a Better Website
Keywords should look natural to your online content as well as to Google. If you provide a better content and links then Google sees fit to give you a better ranking, but if you have begun what are referred to as Mini Nets this may not matter. Mini Nets are when you have more than one site running on the same IP address. For example if you have ten sites with the same content and you have them on the same IP address you could be dinged for points. You will also find that if you have heavily cross linked these sites so that anyone searching for that keyword topic you have can find only you, Google will definitely penalize you. (more…)
Rookie Webmaster Mistakes
There are mistakes a new webmaster will make in the online world. These mistakes will cause the wrath of Google to deduct your ranking or even ban you from the index. Two of the biggest mistakes are assertive link building and the use of keywords. (more…)
Automated Queries
Google has very specific rules for webmasters to follow in order to get a decent page rank and stay away from the penalties and bans they give. One of the major and most common causes of a penalty from Google is the automated queries.
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Common Causes of a Penalty
As a webmaster you need to keep yourself update regarding the Google guidelines for how to avoid penalties. Google offers an ever changing list of guidelines to webmasters that will help you avoid a disaster. Google does change this list of infractions, which means you should check it at least once a month or more frequently. When you check the guidelines you can be assured of staying out of the penalty box and in good ranking by of course following the suggestions. The guidelines have everything to do with the search engine optimisation you are trying for. (more…)
Understanding Ban and Penalty
In the previous section of this article we spoke about the definitions for ban and penalty. There are overlaps between the two definitions and this may make it hard for you to understand what you should avoid. Your behaviour could be in the gray area or perfectly correct for you, but Google can see it as a complete ban. (more…)
Banned or Penalized
Google has told the webmasters that they reserve the right to protect the quality and relevance of their index, which means for you as the consumer, you must be doing something right in order to gain their overall page rank. (more…)