Be Efficient and Create a Better Website

Keywords should look natural to your online content as well as to Google. If you provide a better content and links then Google sees fit to give you a better ranking, but if you have begun what are referred to as Mini Nets this may not matter. Mini Nets are when you have more than one site running on the same IP address. For example if you have ten sites with the same content and you have them on the same IP address you could be dinged for points. You will also find that if you have heavily cross linked these sites so that anyone searching for that keyword topic you have can find only you, Google will definitely penalize you. (more…)

Rookie Webmaster Mistakes

There are mistakes a new webmaster will make in the online world. These mistakes will cause the wrath of Google to deduct your ranking or even ban you from the index. Two of the biggest mistakes are assertive link building and the use of keywords. (more…)

Automated Queries

Google has very specific rules for webmasters to follow in order to get a decent page rank and stay away from the penalties and bans they give. One of the major and most common causes of a penalty from Google is the automated queries.
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Common Causes of a Penalty

As a webmaster you need to keep yourself update regarding the Google guidelines for how to avoid penalties. Google offers an ever changing list of guidelines to webmasters that will help you avoid a disaster. Google does change this list of infractions, which means you should check it at least once a month or more frequently. When you check the guidelines you can be assured of staying out of the penalty box and in good ranking by of course following the suggestions. The guidelines have everything to do with the search engine optimisation you are trying for. (more…)

Understanding Ban and Penalty

In the previous section of this article we spoke about the definitions for ban and penalty. There are overlaps between the two definitions and this may make it hard for you to understand what you should avoid. Your behaviour could be in the gray area or perfectly correct for you, but Google can see it as a complete ban. (more…)

Banned or Penalized

Google has told the webmasters that they reserve the right to protect the quality and relevance of their index, which means for you as the consumer, you must be doing something right in order to gain their overall page rank. (more…)

How a Website Gets Penalized

There is no right answer for this question of how a website gets penalized. The fact is Google is the only one that will know the exact reason for the website to be penalized as they are the ones with the algorithm. Without inside knowledge you could be doing what you believe is perfectly within the rules of Google, and still lose your standing. The only thing you can really do is try to find the answer through observation. Webmasters for years have been observing how Google works and how it has changed. (more…)

Breaking Google Rules

You can break the rules of Google’s Page Rank very easily without meaning to. Many of the webmasters don’t understand what Google rules they should be following and how they could be breaking them. Google tries to make it pretty clear for the webmasters in how you can break the rules, but some of us are just not getting the whole web page launch process; therefore we tend to break the rules unintentionally and of course end up with a lower page rank. For example you may have accidentally got caught in spamming. This is very easy when you buy the back links. (more…)

Gaining More than a Temporary Rank

When you obtain a temporary rank of good standing on Google you are not doing yourself any favours. You are instead hindering your real motive. You should really be trying for the “stay rank” Google offers to the best websites. The “stay rank” should be a goal of five years if not more than that. Your aim should be to have the top ranking website for as long as you possibly can and there are several suggestions in how to gain this. (more…)

Webmasters have been trying to gain a top page rank by beating the Google system. The Google system has been set up with a complicated algorithm in which the company decides where a website should be placed. If you are a webmaster trying to outsmart Google by using gray area search engine optimisation strategies you could be headed in the wrong direction. (more…)

Example Websites that work on Ugly

Many ugly websites have been outdoing the more pleasing websites as they are working a little harder to promote themselves in search engine optimisation. Since these websites are hitting the higher rankings they are getting more consumers over those that may have a pleasing design, but aren’t really striving to work towards search engine optimisation. A few examples of successful websites include the following: (more…)

Have you been wondering what works for website promotion and how some websites may be getting more traffic? The thought that ugly websites are working better in some cases has been seen as true. It was once said by Sally Gunnell, a gold medallist that if you are ugly you try harder. (more…)

Link building has changed in the last six years from being able to spam a guestbook with links for your own website to needing a better system. For those of you who have never done link building before, there are traps that you could get into if you’re not careful. Google is using an algorithm in which they determine the legitimacy of the link. They follow the link to determine how the link was actually made. If the link was created using spam techniques are if you purchased the links Google is not going to count them as legitimate in ranking your website. These false links can be a problem for you as the head of the website in that your company will not be able to go further online unless you improve how you prepare for search engine optimisation. Below there are several options for building up your website links. (more…)

There are several options regarding obtaining links, but you must be smart in the overall scheme. Links in Google can be considered spam if you have not purchased the links properly or if you don’t follow a few suggestions. When you are trying to build up links, you should follow the below rules. (more…)