Archive for April, 2008

The Value of Content - Part 5

Sunday, April 20th, 2008

Third and Fourth Penalty Design

In the third penalty example the structure of the website is identical with a similar content. In this case the structure is absolutely a duplicate; however site 1 has a closely related subject and information that is also on site 2. The structure of the written words, content, and presentation is all very similar, but slightly different. (more…)

The Value of Content - Part 4

Saturday, April 19th, 2008

Duplicate Content and the Written Word

Duplicate content is not just about the written forms of content. There are six types of duplicate content we will look at in the next few posts. You should also be aware that with duplicate content come some penalties that could be lasting. Penalties can come from individuals using site templates that are very similar to other websites in structure and design. Let’s look at some examples by using Google as a model. (more…)

The Value of Content - Part 3

Friday, April 18th, 2008

Third Duplicate Content

Duplicate article publishing is the third widely known duplicate content issue. This occurs when an article is published online so that it can be copied or placed on several other sites on the internet. This often happens when article directories or article submission software is used. The search engine usually considers these to be duplicate content and will not list your site or list the article in the directories. (more…)

The Value of Content - Part 2

Thursday, April 17th, 2008

Examples of Duplicate Content

Take a job listing website. If the job listings are nearly identical on every page of the site for the searches and employers you could have a duplicate content problem according to the search engines. Most web sites realize this issue and try to avoid the same content on each page. There are three widely known types of duplicate content you should be aware of. (more…)

The Value of Content - Part 1

Wednesday, April 16th, 2008

Your website traffic is going to be dependent on the content you have. If you have high quality content on your site your consumers are going to be happier to visit your site. Your links are also going to have a higher amount of value as well. (more…)

THE .CM DEAL: A SEARCH ENGINE MARKETING DREAM OR NIGHTMARE?

Tuesday, April 15th, 2008

One of the basic strategies of search engine marketing is in registering a domain name for the client’s website that is relevant to the client’s business. In order for the website to draw in valuable Internet traffic – the goal of every search engine marketing campaign – the domain name to be chosen must be something that is easily recognisable and easily remembered. (more…)

How do PPC campaigns outweigh traditional marketing techniques?

Monday, April 14th, 2008

Have you thought how Pay per click campaigns has brought about a new revolution in e-marketing?

With the advent of the internet, advertising costs using Pay per click campaigns have become relatively cheaper. Otherwise, you would have been spending a huge amount of money on advertising your product with traditional marketing techniques. (more…)

WHY MICROSOFT NEEDS YAHOO: A SEARCH ENGINE MARKETING TAKE

Sunday, April 13th, 2008

Online advertising matters a lot in search engine marketing. Many search engine marketing practitioners add online advertising into their campaigns because online advertising is one great way of achieving visibility on the Internet and driving targeted traffic to a website. Traffic is valuable in the search engine marketing business, because that is where the money comes from. (more…)

Basic Qualities That Good Web Designers Should Have

Saturday, April 12th, 2008

Description: Even the best designers often get caught in the pitfalls of web design. By offering tips to avoid these common pitfalls, web designers can be saved from committing these common errors.

Everyone can be prone to commit mistakes because no one is born perfect. That is a reality that we can accept, but for web designers – doing a bad job can ruin their portfolio and can diminish the number of clients who would want to acquire their services. (more…)

Essentials in Basic Web Designs

Friday, April 11th, 2008

Many who have acquired the interest for Web designing are searching for sure-fire way to become proficient and even expert Web designers. However, there is no single formula that makes a Web designer of outstanding calibre.

There are essentials of Web designs that a Web designer should know especially if he needs to up his game or feeds of information. These Web design basics include the following: (more…)