Pay Per Click Advertising and SEO

No man is an island in the world of search engine marketing, and if you cannot have the reach or the visibility that your online real estate properties need, then you have to seek help from friends. That is why the new partnership between Citysearch and American Online (AOL) created such a buzz last Valentine’s Day. This new marriage sounds like a love match and is certainly a good search engine marketing strategy. (more…)

Do you want your Pay per click campaigns to be highly effective so that it attracts maximum traffic to your websites?

Then it makes good sense to take professional help from the companies that help you manage your Pay per click campaigns in the best possible manner!

What benefits can you expect from experts? (more…)

Comscore

Comscore.com is an estimation tool for figuring out the traffic you have one your website compared to that of a competitor. They have a media matrix program in which they are able to estimate the rankings for all websites. Comscore is also called qsearch 2.0. This program is set up for a more global business trying to get a thread on traffic rather than the smaller business. It will look at competitors in China, South Korea, and other cities around the world to give you an accurate mark for the traffic. (more…)

Hitwise

Hitwise is another online tool that allows you to gain access to estimates of your competitor’s traffic. Hitwise is an actual software application that you must buy in order to use. It is not a cheap program, but the effects are going to be highly accurate.

The software will look at daily online behaviour of millions of Internet users. It will offer estimates on site rank from your site versus your competitor. You will also discover how much time a customer spends online at your site as compared to your competition.

This can help you determine what makes the traffic either higher or lower on the competitor site. It is based on the site, how much is paid for traffic, and organic traffic that your competitor may have. You just need to keep in mind that this program is a little more expensive than other options like Compete or Alexa.

If you have a budget to find the information regarding estimates of traffic on your competitor sites as well as on your own you may wish to stick with those that are free. They are very accurate and can help you answer where improvements need to be made.

Quantcast Estimations

Quantcast.com is another online site that allows you to estimate your competitor’s traffic. It is very similar to ALexa.com. It is a free search program that uses feedback from its users to gain the traffic data you are searching for. It is a little more in depth than Alexa because it also estimates the monthly US based unique visitors to the site. So it is actually counting those that may not be on the site as long as others, or that may not usually visit that type of site. (more…)

It is difficult to estimate how much traffic your competitors are getting online, but that doesn’t mean it is impossible. The easy answer to the question how much traffic your competitors have is that you need to see their log files, which is not, usually, going to happen. The information is usually hidden from prying eyes. There are a few things you can do to estimate the number in relation to your own though. (more…)

Consumers are changing their preferences regarding the website designs being launched on the internet. The change is partly due to consumer behaviour. Website consumers are changing their views making it a little hard to figure out what they are looking for if the web owners don’t keep on top of their visitors. (more…)

Microsoft, Yahoo, and others have been looking for a way to make their search engines as good as Google. Google has been dominating the search engine for a few years now with the horizontal search they have. In fact most people in the United States have been using Google over any other search engine; about 58.5% of the searches, in January, alone where done on a Google website. (more…)

Semantic Web search engines are not like the traditional search engines that have been on the internet. Instead of going through the internet to find web pages Semantic is an index RDF data storage website. Basically it stores the data on the web and then provides an interface with the search that will search for data. There are a few different semantic search engines that are currently under development. (more…)