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Archive for June, 2008Online Advertising IncreasesIt seems that many of the companies in the UK and Europe are increasing their online advertising budget. In a recent study the figures showed that the pay per click advertising has increased the most as online advertisements. This increase since 2007 has almost doubled.
Read the rest of this entry » New Advertising SchemePayperclickjournal.com is an online company that has been offering the pay per click advertising since its inception. They have just announced a new move to increase their internet marketing area even further. They are hoping more companies are going to see with the new program how beneficial the pay per click advertising really is. It is actually one very efficient way to get consumers to your website because they just click on the ad and find themselves at your door. It generates more traffic for most web sites that use the program.
Read the rest of this entry » Hackers Can Ruin Your RankingsYou think of hackers taking down sites, holding companies to ransom and stealing credit card details, but you probably never thought they could destroy your rankings. It’s true they can get your site penalised by Google. Google pride themselves on having a clean index and on the whole I think they do a pretty good job. The serps are relevant of good quality and on the whole virus free. There are exceptions and I think in the adult side of things Google could improve a little on cracking down on ranking sites with viruses, but that said I feel safe using Google to search.
Read the rest of this entry » Microsoft and Google Pay Per ClickIn recent news Microsoft has just launched a new program in which they are trying to undermine Google’s pay per click advertising. In the UK the Google executives have spoken to the media about Microsoft’s decision. Microsoft is still trying to get the online giant Yahoo, which has been struggling against Google.
Read the rest of this entry » 7 Ways to Increase Sales By Increasing Speed – Part 11Getting it All Once you understand the items needed to have a great website then you are ready to get everything put together in a cohesive easy to use site. This means that your content is not only downloadable to the consumer in a timely manner, but also that you have SEO content.
Read the rest of this entry » 7 Ways to Increase Sales By Increasing Speed – Part 10Loading and Links Search engines are important to think about when you are creating your web page and sites. However you shouldn’t compromise on other things. You need to make certain that your site is easily downloaded, especially through all of your links. If the person sitting at home can’t access the site with any speed they will get upset, angry and then just go to another website. If this happens you are definitely going to lose your consumer base. There is something you might be missing if you are not paying enough attention to links. There are free links that you can obtain to help get more traffic.
Read the rest of this entry » 7 Ways to Increase Sales By Increasing Speed – Part 9Affording Your Site Certainly getting your web page designed so that you have faster download times is important. There are other things to consider in this though. There are faster servers out there that will cost a bit more than your regular server. If you can afford the dedicated server in which you have your own IP address you are going to have better results.
Read the rest of this entry » 7 Ways to Increase Sales By Increasing Speed – Part 8Databases We spoke about getting your databases streamlined in our last blog, but let’s continue with that idea for a minute. When you have a database that is cluttered you need to fix it. But how will you go about doing that? There are helpful tools such as WP Super Cache and MySQL databases tools. These tools help you to see where your database may be too much to handle and how to streamline it for better results. Certain searches can be saved and reused so that your database is smaller as well.
Read the rest of this entry » 7 Ways to Increase Sales By Increasing Speed – Part 7CSS CSS is another tool that you can use to get your page created and help you get those consumers. CSS can be moved into a separate file to help you reduce the coding needed on the pages. If you have tables or if the page is just a table rather than regular text, moving the CSS codes can drastically increase your load time. The browser works so that you load the tables last. When you switch from tables to the CSS coding your page will load faster and less time is spent trying to get a big file loaded.
Read the rest of this entry » 7 Ways to Increase Sales By Increasing Speed – Part 6Use of Images Some images on your web pages can be very handy, however you don’t want to use too many as this will slow down your load time. It is important to use images only when you need them most, such as showing products to help along a description. The images are going to affect your bandwidth and need to be a certain size.
Read the rest of this entry » 7 Ways to Increase Sales By Increasing Speed – Part 5Getting Better Load Time There are seven ways you could get your website pages to load with more speed. These ways could be the difference between losing sales and making lots of money.
Read the rest of this entry » 7 Ways to Increase Sales By Increasing Speed – Part 4Understanding Slow Sites If you have a website there are a few things you should be considering. Any website that is going to have a customer waiting an inordinate amount of time is going to lose you customers. This is because they want to get on the site and find the information they want quickly. If they can go to a different site to get the same product chances are they will always head to the site promoting better speed. This in turn means your sales are going to suffer.
Read the rest of this entry » 7 Ways to Increase Sales By Increasing Speed – Part 3The Fourth Factor Looking at faster servers as a good way to get a better ranking from Google is one way that you might increase your sales. To understand how this might work we’ve looked at three other factors. This fourth factor speaks to AdWords. AdWords is an aspect that looks at the load time for pages. It will also calculate your quality score. If AdWords has a bad experience in getting things to load you could get a lower score. So it’s appropriate to think that the organic search could also affect your ranking.
Read the rest of this entry » 7 Ways to Increase Sales By Increasing Speed – Part 2The Three Factors In our last blog we spoke about Matt Cutts from Google and the need for a faster server. There are three aspects of our question that should be considered, in which the news didn’t address.
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