Google Adsense and pay per click programs are interchangeable solutions that have one thing in mind, i.e. profit. Perhaps 1000 businesses worldwide use the PPC or pay per click programs, but not everyone of these businesses gain. Rather some lose money and some never see the traffic that most PPC programs claim they will get for purchasing ads or keywords. Many of the users who surf the Internet searching for products or services either stumble upon them by chance, or they use keyword phrases and terms. The terms and phrases are relevant to their search, which helps them to find their products or services quickly. Pay close attention to the previous subject.
If you intend to use Google’s Adsense or pay per click system, then your focus should be on relevant keywords. Google said it live internationally that their goal is to choose the most relevant keyword phrases and terms to place in the top position. While Google focuses on relevancy however, most of your users prefer to use natural searches to find information. Thus, if you plan to use a PPC system, you may also want to add some search engine optimization to your plan so that you do not miss out on some of the market. Google’s system makes up one of the three tier programs. What you are dealing with is a network system which places ads on a wide variety of search sites. For example, Yahoo places its ads on InfoSpace, MSN, NetZero, Dogpile, ESPN, Alta Vista, Juno, and so forth. Google makes it possible for about any web owner to place its ads on their web sites. Thus, Yahoo has a restricted span, but Yahoo is still moving up the ladder. Google’s ads are often seen on AOL, Earthlink, CompuServe, Netscape, Excite, AskJeeve, and various other areas online.
The swap program is forever interchanging, and for this reason those who use the PPC or Adsense programs should learn the patterns, especially if that person intends to make profit and generate traffic. Right now, MSN is probably one of the easiest PPC programs to use and you are likely to get in higher rank sooner than you would use Google’s system. Yahoo is also easier than Google to get a higher rank.
The interchangeable programs make it easy to drive traffic to your web site quicker, but in some instances the systems fail. There are many reasons why visitors will not click on your ads. Once, if you have a web site that requires a password to login to the site, you made a serious mistake by signing up for pay per click ads. Thank your lucky stars you only lost a few dollars, or even a few hundred dollars if this is the case. You could have blown all your funds. It makes no sense to put pay per click ads on a password protected web site. There are various other reasons visitors won’t click on your ads as well. I suggest you learn them before you sign up with the PPC programs.