After you open a pay per click or PPC account and deposit your green, you will need to start bidding on some keywords. When you place bids on the keywords, it means that you are also bidding on your position in Page rank. Pay per click can work and take the edges off you by allowing you to omit SEO or search engine optimization strategies. Instead of optimizing your web pages, you can buy your way up the ladder to the highest rank.
Pay per click systems are kind of like the army, or government sectors. For example, when a man or woman enters into the army or government offices, they start on the lower section, and then they work their way up the ladder to the highest rank that the military or government will allow them. Well just like the army and government sectors, with PPC services, you buy your way to the top as well.
With the PPC systems, you bid on keywords and position in rank. When someone searches, they look for “web strategy.” What this means if you are willing to pay the highest amount, the visitor will click on your web link. In this instance you are competing against another bidder, and if this dude is not willing to pay more than you have paid for the term, you get first position. You have an area in the PPC arena that allows you to see how much others are bidding on the keyword terms. Now you have the basics with Yahoo PPC, but if you want the top position with Google, expect some changes.
Google is a bit more complex than Yahoo’s PPC system. Yahoo is more along the easy, side, whereas Google is not as easy. With Google you can never tell what position you will rank. Yahoo awards the highest bidder the top position whereas Google bases its calculations on bid, click rate, click through rate, and how many times a link has been clicked by users. What this means is that you may place the highest bid, but another bidder who has more click-through rates may be awarded the top position.
You are probably wondering what this means to you. Google said it all in a public environment. Links that have the “most relevant ads” are often the links that rise to the top of the search engine. This means if a bidder pays $3, and you pay $2 for keyword terms, the one with the most relevant keywords will win the bid no matter how much he or she pays.
Pay per click programs such as Google’s PPC should be explored. If you are considering using the pay per click programs from Google, then you want to also consider how much money you are willing to bid on each keyword, but remember, click-through rate can win, but relevancy takes the front.