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  1. Pay Per Click Keywords and Bidding

    August 13, 2008 by Admin

    After you open a pay per click or PPC account and deposit your green, you will need to start bidding on some keywords. When you place bids on the keywords, it means that you are also bidding on your position in Page rank. Pay per click can work and take the edges off you by allowing you to omit SEO or search engine optimization strategies. Instead of optimizing your web pages, you can buy your way up the ladder to the highest rank.

    Pay per click systems are kind of like the army, or government sectors. For example, when a man or woman enters into the army or government offices, they start on the lower section, and then they work their way up the ladder to the highest rank that the military or government will allow them. Well just like the army and government sectors, with PPC services, you buy your way to the top as well.

    With the PPC systems, you bid on keywords and position in rank. When someone searches, they look for “web strategy.” What this means if you are willing to pay the highest amount, the visitor will click on your web link. In this instance you are competing against another bidder, and if this dude is not willing to pay more than you have paid for the term, you get first position. You have an area in the PPC arena that allows you to see how much others are bidding on the keyword terms. Now you have the basics with Yahoo PPC, but if you want the top position with Google, expect some changes.

    Google is a bit more complex than Yahoo’s PPC system. Yahoo is more along the easy, side, whereas Google is not as easy. With Google you can never tell what position you will rank. Yahoo awards the highest bidder the top position whereas Google bases its calculations on bid, click rate, click through rate, and how many times a link has been clicked by users. What this means is that you may place the highest bid, but another bidder who has more click-through rates may be awarded the top position.

    You are probably wondering what this means to you. Google said it all in a public environment. Links that have the “most relevant ads” are often the links that rise to the top of the search engine. This means if a bidder pays $3, and you pay $2 for keyword terms, the one with the most relevant keywords will win the bid no matter how much he or she pays.

    Pay per click programs such as Google’s PPC should be explored. If you are considering using the pay per click programs from Google, then you want to also consider how much money you are willing to bid on each keyword, but remember, click-through rate can win, but relevancy takes the front.

  2. Pay Per Click and PageRank Algorithms

    by Admin

    When you consider pay per click programs, it is wise to learn a little about PageRank algorithms and how they work, since you will be using these solutions to promote your web pages. It is not necessary to probe into PageRank algorithms, but it sure helps to understand how they are formatted. “PR (A) = (1-D) + D (PR (t1) /C (t1) + …/C (TN)) Pay per click and PageRank algorithms sort of go hand-in-hand. PR evidently stands for Page Rank, but what does the rest of the formula mean? The A stands for the first web page, and d stands for the “dumping factor,” which has a set point. Commonly that point is around “0.85.” The T1 and TN represents the page that links to the first web page, A. C represents the “outbound links” which link to TN.

    You are probably wondering, what in the world does PageRank algorithms have to do with pay per click? The answer is easy and once you finish reading this article, you will see why. First, when you choose PPC or pay per click programs, you are setting yourself up to get Google to index your web site by buying Google keywords. It is a bidding program, sort of like an auction. When you buy the keywords they go on your web pages, which usually follow by submitting your pages to the search engines in hopes that Google will index your web site. If Google does not index your web pages, thus, you will not have a PageRank. Most times Google will not index your web site if you have broken links, insufficient links, poor quality keywords, etc.

    For this reason, web designers and owners will place links on their pages, which point to other pages. With Google’s system, voting occurs, which means that when you link one page to another page, Google’s PR system votes on the link page. Keywords are essential, because Google also indexes web pages based on keyword assessment, which is why the highest bidders on keywords in the PPC programs often reach the top ranks. But still, they must add those keywords to the Title page, description, headers, body, URL, etc, in order for Google to find them. But, there is more to keyword placement than what most people realize. Google will also compare the keywords, which means that if your competitors have those keywords on their web pages and has had 100,000 visitors, your competitor will win you out on PageRank. This is because Google strives on popularity. Thus, choosing the most popular keywords in a pay per click system is wise, but page rank is also considered by on relevant web links. Thus, pay per click connects with PageRank systems in a few ways. Thus, if you have web pages without links, you are wasting your time submitting them to Google. You should always choose popular keywords for positive PR feedback, but you should also have at least a single link on each web page that links back to your web site to channel your pages to the PR.

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