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Archive for October 7th, 2008

Ask Reinvents Itself in a bid to outflank Google

Oct. 7th 2008

In an attempt to build its market share at the expense of market leader, Google, Ask.com is drastically changing its search engine. The new Ask is expected to deliver quicker results and greater relevance than previously. According to CEO, Jim Safka, the new search is 30 percent faster and, in early tests, has increased the rate that customers return to use the site by 16 percent.

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Posted by Matt Thomas | in Search Engine Optimisation | No Comments »

Is Updating Your Content Important?

Oct. 7th 2008

If your website was not crawled within the last two weeks it needs a little help. While content is not the most important to the crawling abilities of a search engine it does have a minimal effect. In fact a site that has updates to content more frequently can expect more crawling from a search engine. New sites and blogs often get a higher ranking because they are crawled more often.

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