Archive for May, 2009

You’ll probably know by now, whether from this blog or one of the hundreds of others that have been covering this, that Microsoft have named their new search engine ‘bing.’ Now, to some that name may seem like just a random title picked out of the air at great expense by a marketing firm, however, to Mr. Steven Ballmer, CEO of Microsoft it is a clever marketing ploy rich in potential to become a household name.

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Okay, we all know that email spam is a big problem. We realise that a large percentage of the messages we receive these days are going to be spurious mail-shots, scams or adverts. However, you might be surprised to realise exactly how much. According to a report released earlier in the week by Symantec, the percentage of email that could be classified as spam is over 90 percent (90.4 to be precise).

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For several months Microsoft has been testing a new search engine, the working title up till now has been Kumo, though Microsoft were always keen to stress that this was not a final name. According to reports the name is indeed set to change ahead of the rumoured $80 – 100 million dollar advertising push that Microsoft has planned for the new venture.

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It’s looking like April to June could be the worst quarter ever for the mobile phone industry as demand for the devices continues to stagnate. The blame has been laid partly at the door of the recession but mostly the consensus is that market saturation is behind the decline in demand for mobile phones. It stands to reason, when the world and its five year old daughter find themselves already owning a mobile phone, how are you going to sell many more?

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Paying yet more lip-service to Twitter, co-founder Larry Page has today stated that Google is losing out to Twitter in terms of real time search. “People really want to do stuff real time and I think they [Twitter] have done a great job about it, I think we have done a relatively poor job of creating things that work on a per-second basis,” Page stated at Google’s Zeitgeist conference.

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Google has courted huge controversy amongst the world’s brands by announcing a relaxation of its trademark policy. The search engine giant has essentially lifted the ban on companies using competing brand names as keywords in their campaigns, meaning that companies with deep pockets will basically be able to force their competitors out of first placed ad positions even for their own brand names.

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That’s right, Apple have become the latest company in a (very) long line to be linked with a move to buy twitter.

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The European Union has set a rough date of June the 3rd – 5th for an oral antitrust hearing to allow Microsoft to defend their practice of bundling Internet Explorer with their Windows package.

The EU have been investigating whether or not the practice is anti-competitive since last year, if they find in against Microsoft then, it is though the company could be in for yet another sizable fine from the European regulatory body.

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As anyone who’s ever tried to get a job at Google can tell you, the company is not the easiest place in the world to find employment. They tend to require flawless qualifications and a proven track record of excellence in the industry before your CV even get s a second look.

That however, was not the case for Google’s latest intake of employees. Not only do these new Google workers not have any qualifications at all, they’re not even human…

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