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  1. Facebook downsizes for the Third World

    August 20, 2009 by Matt Thomas

    Social networking site, Facebook has begun testing a pared down version of its full website for use in countries with unreliable access to high speed broadband. The service, known as Facebook Lite, is being piloted in India and will allow users access to the core elements of the network like photos, status updates and the wall. The fast loading version of the site is said to have a very ‘clean’ look, somewhat reminiscent of the original Facebook site.

    According to a statement from Facebook, ‘We are currently testing Facebook Lite in countries where we are seeing lots of new users for the first time and are looking to start off with a more simple experience.’

    However, it has been suggested by some that Facebook Lite is, in part at least, a reaction to the proliferation of Twitter over the last few months. The theory being that a simplified Facebook would occupy practically the same space as the hugely popular social network and, thanks to the brand loyalty that Facebook has built up over the years, might therefore stand a chance of competing.

    it is also thought that this new version would appeal to the reasonably large number of Facebook users who dislike the more advanced functionalities like Facebook apps.

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