September 30, 2008 by Admin
Google Adwords is the pinicle of pay per click advertising, but it can be tricky to get the most out of it. Here are 7 steps to keeping your quality score high.
1) Grow your campaigns slowly. Do not add all your ad groups over night. Add them over a period of several weeks.
2) Have focused small ad groups. Have no more than about six keywords per ad group and make the adgroup focus around variations on one keyphrase. Put the main keyphrase for that adgroup in the Headline of the ad.
3) Do not put too many affiliate links on your landing page. If your site is primarily an afiliate site then direct the user to another page before linking to the affiliate site.
4) Keep the quality of your landing page of good quality. The higher the quality of the landing page the better. So look at your landing page and think what would a visitor who had landed on this page after searching your keywords want to see. What would be useful to them. You can add useful relevant tools to your site. Broadband sites often include internet speed testers on their site.
Also make sure there is a reasonable amount of text on the page and make sure this text is well written and is of interest to your visitors.
5) Make the landing page 100% relevant to the keywords you advertised under.
6) Keep the load speed of your page as fast as possible. Google like fast loading pages for SEO and PPC reasons.
7) Make sure your adwords campains are focused and well organised. Look online at many other useful ppc guides. View this useful article about Google Adwords quality score. http://www.entrepreneurs-journey.com/602/how-to-check-your-adwords-quality-score-and-reduce-click-prices
Related posts:
- Myths: What You Should Know About AdWords – Part 2
- Myths: What You Should Know About AdWords – Part 1
- Myths: What You Should Know About AdWords – Part 4
- Myths: What You Should Know About AdWords – Part 3
- Myths: What You Should Know About AdWords – Part 8
- Myths: What You Should Know About AdWords – Part 10
