7 Ways to Increase Sales By Increasing Speed - Part 3
The Fourth Factor
Looking at faster servers as a good way to get a better ranking from Google is one way that you might increase your sales. To understand how this might work we’ve looked at three other factors. This fourth factor speaks to AdWords. AdWords is an aspect that looks at the load time for pages. It will also calculate your quality score. If AdWords has a bad experience in getting things to load you could get a lower score. So it’s appropriate to think that the organic search could also affect your ranking.
A tool for those who don’t know a lot about building websites but have one, is Keyword Analysis Page on Google. This page for an advertiser will show you if your pages are loading slow and too slow so that the problem can be rectified as quickly as possible.
What you want to hope for in the speed of web pages loading is for 30 seconds. This 30 seconds is for the HTML based page. To answer the question of whether or not Google will take points away from your pages loading to slow, consider that there is no basis for it yet, only supposition that you could receive a lower ranking.
