December 14, 2008 by Matt Thomas
Palm has had a difficult 2008. It’s been a year in which their market share has continued to struggle and they have been forced to make substantial lay-offs. However, the rumour is that they are aiming to put all that behind them with their upcoming trip to Las Vegas for the CES (Consumer Electronics Show).
They’ve sent out invites to their event on the Thursday, promising a preview of “All that Palm New-ness you’ve been waiting for.” This has prompted rumours that the event will feature a first look at the company’s new operating system, Nova.
This has sparked much interest across the mobile computing industry as it is thought by many that Nova represents palm’s last ‘roll of the dice’. It’s certainly true that Palm have invested a lot in the success of their new operating system after struggling for much of the last decade.
The operating system will not be appearing on any actual devices until well into 2009. However, the CES will be a vital part of building hype around the system and the device it eventually runs on which, as any Apple marketing exec will tell you, is very necessary to success in the modern SmartPhone market.
If Palm have hit a home-run with Nova and actually delivered real innovation then there’s every chance they could compete. I guess we’ll know soon enough.
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