All About Pay Per Action - Part 3

A Strong Pace

The key for the pay per action program to work in marketing and advertising is to keep up the pace. Google must keep the revenue stream up as well as their stock price in order to make a success for the business overall. There is a lot of pressure on Google to keep doing well and to figure out how to earn more money. As long as they keep getting revenue growth that surpasses even their projections they will keep the inflation on the stock price and succeed.

Google has been beating the analysts’ projections in recent forecast projection since 2004. This means that their stock has continued to increase because of it. Consumers who are playing the stock market are seeing that Google is continuing to rise, which makes their bet to invest pay off. If Google can make the pay per action generate even larger revenue they will be increasing earnings by at least $5 to $10 billion a year in the next 5 to 10 years, especially if they add pay per call to the mix. This means that Google with the pay per action with still look great to investors and their consumers.

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