All About Pay Per Action - Part 4
Pay Per Action and Advertisers
According to most sources pay per action is coming close to what the advertisers want for their businesses. In other words the advertisers want sales and Google is trying to make that happen. Advertisers don’t want clicks, but they do want action from the ads. This means that for the consumer to get to the website they have been clicking on the ads and potentially becoming clients. With the pay per action they would be clicking on the advertisement to fill out forms, make calls, and other types of action that will actually create the revenue the advertisers want to see over having to pay out.
With pay per action advertisers can pay a flat fee per action or a percentage of the sales transactions. This is great for Google and for the advertisers because it is based on a flat fee rather than how many clicks. Google will also continue to share in the pay per click revenue generation with partner sites that will also carry the pay per action ads.
At the time being Google isn’t really discussing their projection on numbers for how pay per action testing has been going, but it seems to be doing well. Many have been seeing a strong adoption from publishers of this new software as they have for advertisers using the idea.
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