December 8, 2008 by Matt Thomas
The App Store, Apple’s resource for buying and downloading applications for the iPhone or iPod touch, has reached the 300 million downloads mark. The site went live less than five months ago, taking only 61 days to climb to the hundred million mark.
Obviously 300 million is an inconceivably huge number, one which will lead many to conclude that the App Store is doing really well. However, on closer inspection, the numbers appear to be flattening rapidly. After that initial 61 days that the App Store took to reach its first hundred million, demand increased and the store took only 43 days to reach the 200 mill mark. However, the rate plateaued, with 300 mill taking exactly the same amount of time, another 43 days.
With iPhones still flying off the shelves at a terrific speed, it would not be unreasonable to expect use of the App store to continue growing as more and more people have a use for it and existing users continue to access it. This hasn’t happened.
Obviously 300 million is 300 million. There’s no getting around it, it’s a huge achievement. However, the App Store’s failure to maintain its growth will be a worry, as it could mean that people who initially used the store are not continuing to do so.
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