Among the many announcements made by Apple CEO Steve Jobs’ at WWDC in San Francisco yesterday was the interesting fact that Microsoft’s Bing will become a search option on the iPhone. Microsoft is also expected to announce later in the week that Bing will also become an option on both the Windows and MAC versions of Apple’s Safari browser.
Bing joins fellow Apple rivals Yahoo as a search option on the iPhone, but Google will remain the default search engine. Nevertheless this is a big step for Microsoft in their attempts to catch up with Google.
“Apple today announced that Bing will be included as one of the search engine choices within Safari on iPhone, iPad, iPod Touch and within the Safari browser on the Mac and PC,” Senior Vice President Yusuf Mehdi said in a blog post. “Needless to say, we are excited that Bing will be included as an option in Safari because it will make it easier for you to search and get the benefits of Bing.”
Mehdi also revealed that Microsoft has been working with Apple “over the last couple of months” to deliver Bing for Safari which will include some HTML5 work for the iPhone version.
“In addition, we are continuing to improve our existing Bing mobile application for iPhone which makes it easy to search, map, and find commerce and movie times,” Mehdi said. “We will have a new release with even more great features very soon. For those of you that have not already tried it, you can find it in the App Store today.”
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