June 7, 2010 by Jenny Sanderson
Apple has given a statement of intent this week as they have pushed the HTML5 standard over Adobe’s Flash technology with an online demo that showcases its talents.
The new showcase has been published on Apple’s website and is primarily aimed at encouraging developers to embrace the HTML5 standard in their web, software and application design. Apple has made it quite clear in recent months that they favour HTML5 over rival Adobe format Flash which is not supported on any of Apple’s multimedia devices, such as the iPhone and iPad.
A series of demonstrates in the showcase show off the technical capabilities of HTML5, from the way that it is able to handle videos to the manner in which it can support picture galleries and audio features. However, in a cheeky move by Apple they have rigged it so that those wishing to view the demos will need to download and install Safari, Apple’s own web browser.
“Every new Apple mobile device supports web standards, including HTML5, CSS3 and JavaScript,” said Apple. “These web standards are open, reliable, highly secure and efficient. They allow web designers and developers to create advanced graphics, typography, animations and transitions. Standards aren’t add-ons to the web – they are the web.”
Apple has been involved in an increasingly bitter and well documented war of words with Adobe over its Flash technology. Steve Jobs, Apple’s chief executive, has called the technology “buggy”, while Adobe are privately furious that Apple has changed its app development rules to prevent people using Adobe’s emulator software to create apps for the iPhone, iPad and iPod touch.
“We choose what tech horses to ride, we look for tech that has a future,” said Steve Jobs at the D8 digital conference in California earlier this week. “Flash looks like it had its day but it’s waning, and HTML5 looks like it’s coming up.”
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