Asda Boosting Presence
Asda, the supermarket chain, has decided they need to increase their presence on the internet. Asda wants to get their search engine optimisation up and therefore they have chosen to partner with Greenlight. Precision Marketing, which is Wal-mart owned has called Greenlight one of the best SEO firms on the market. Wal-mart has also decided to use the Greenlight Company to boost their ratings on the internet for travel, entertainment, and electrical brands.
Greenlight’s plan is to help increase the natural rankings for the Asda Company. Asda manager, Chris Dalrymple told Precision Marketing that they are hoping the SEO firm can maximise their brand visibility on the internet. Their online brands are a key section to their business. So it makes sense for them to increase their marketing campaign towards those brands for SEO. Greenlight has also just undergone recent pay per click campaign for the music chain HMV to help it promote their music online. The search marketing company has helped increase HMV by 620 percent in investments in the last year and returned 1,200 percent overall. This is a giant percentage leap compared to what the company was doing before they decided to use Greenlight for their marketing.