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Baby Shaker app proving a thorn in Apple’s side

April 25, 2009 by Matt Thomas

Most of the time it’s hard to tell which technology stories are going to cross over into the mainstream media and become higher profile news pieces. Sometimes however, it isn’t. The current outrage surrounding the Apple baby shaker app is certainly one that would fall into the latter category.

When news broke that an application where users shake a picture of a baby until it stops crying was available for download from the App Store, the Apple marketing department must have braced themselves – it was pretty obvious that this one had legs.

We’re now in day two of ‘babygate’ and things don’t seem to be letting up, in fact the story is snowballing.  Established institutions across all forms of media (BBC news and the telegraph to name but two) are asking, not unreasonably, how one of the bright young things at Apple actually approved this App for sale. With the story set to drag on into the weekend Apple will be asking very similar questions.

The outrage has led to calls for improvements to the app approval process. Especially since this isn’t the first time it’s been found wanting. Remember the card counting app that angered casino bosses? Or the issues some people had with iFart and iBeer?

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