Blackberry launch their answer to the iPhone
With the popularity of the iPhone and the G1 Android phone on the rise, Blackberry has released its long expected answer, Blackberry Storm. Storm is a device that allows users to do more social things like listen to music, access MySpace or Facebook, and take photos. The device has one big innovation, in what the company refer to as a ‘clickable touch-screen,’ a screen that compresses when you tap it, in order to mimic the feeling of a real keyboard.
The Storm is being widely perceived as an attempt to move into the consumer market that to this point RIM, the makers of the Blackberry have pretty much ignored. The company launched its first mainstream TV campaign this year and seem intent on building market share in the face of unprecedented competition.
Despite impressive sales figures for the iPhone, Blackberry have little immediate cause to be worried. They still dominate the work market by a long way, with a huge number of businesses supplying their employees with Blackberrys to increase productivity and enable them to work remotely.
However, in the fast moving SmartPhone market it’s not a good idea to stand still, RIM are doing the right thing by expanding, especially considering early reports of the iPhone being adopted as a business tool by a small but influential group of companies.
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