August 13, 2009 by James Oliver
It would appear that the British military is having some trouble making up its mind on the subject of social networking. Only a couple of months after the Sun and other publications reported that the top brass had banned facebook and other social media platforms at all military bases, it has emerged today that not only are they now allowing use of social networking sites, they are actually encouraging personnel to use them.
A thirteen page report of recommendations for serving personnel entitled ‘Online Engagement Guidelines’ has been circulated, which claims that, “Current and emerging internet technologies, such as simple self-publishing, sharing of user-generated content, and social networking, are of growing importance to Service and MoD civilian personnel in their personal and professional lives.”
The ‘professional lives’ part of that quote may have come as a surprise to a few people, given their stance until recently. The military seem to have finally come round to the fact that social networking sites can be great for PR for them as they add to a wider ubnderstanding of the duties of military personnel.
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