Building a Search Engine Friendly Website - Part 11
Don’t Waste Time
It is important that you use what is given you. You shouldn’t waste time with things that will not work. One thing that doesn’t work for a successful search engine friendly site is keyword meta tags. In other words while you can use the key word and offer a meta tag you shouldn’t stuff it full of keywords. Certain sites like NOYDIR will keep Google and Yahoo from ruining your carefully set up meta tags.
Google and Yahoo sometimes get a little confused about the optimized titles and tags. So instead of the hard work the directory listing is not optimized. As we mentioned before the meta tags are more important for clicks to gain visitors than to get the search engine ranking. This means you need to watch out for a negative result by using certain programmes.
Useless meta tag options are NOINDEX, NOARCHIVE, and NOFOLLOW. These tags will prevent the search engines from getting to the pages you want them on for indexing. Your pages should also have a single h1 tag. This is a main heading for the page and very important to the ranking. In this case you can reuse the title tag that has been optimized.