Building a Search Engine Friendly Website - Part 7
Site Architecture
What is site architecture? This is the concept of how you should build your site. You need to focus on specific areas of your site when you build it to make the search engines happy for indexing as well as to make any visitor want to return as a consumer. So number one on the list is matching your keywords to your site.
In other words you should use both free and paid keywords. The free keywords are those you have made up on your own that you think are best for getting visitors to your site. They can also be offered by tools available on the internet. The paid for keywords are also a tool. These keywords have been designed specifically as target words. They are what have been researched given a specific idea for a web page. Feedback from your customers can also help you gain the keywords you need to target a larger audience.
Once you have the known keywords that should offer you a better audience, you need to organize them. To organize the keywords you need to have categories of words in certain groupings. These groupings of keywords will target the larger audience and therefore the words in the groupings should be completely similar.