The iPhone has been named the most desirable brand in Britain in a yearly list of the twenty products that British consumers most want to own. The touch screen device overtook the Aston Martin as the most desirable product in Britain, moving up from its second place position last year. (more…)

According to reports, the BBC is ‘delighted’ with the success of its iPlayer service following the launch of a PS3 version as part of the most recent firmware update. (more…)

#3. House Style

Another thing to remember is house style. It may seem like a chore but you really do need to sit down at some point and decide what kind of style you’re going for, is it friendly and informal or corporate and professional, there’s nothing more jarring than reading dry professional facts and figures on one page and informal, matey copy on the next. Also decide on the site’s interpretation of grammar and stick to it – does internet have a capital I? Do we use colons or dashes for definitions? This is all stuff that needs to be worked out in order to maintain a consistent tone. (more…)

A new browser specifically designed for safe searching has been launched in Russia and is provoking a lot of negative feedback on forums, blogs, etc. The ‘Gogul’ browser is designed as a tool to allow children search the internet without being exposed to harmful content. Nothing particularly controversial or even unusual about that, the issues concern the scope of sites that are allowable. (more…)

The US government is currently testing an FOE (Feed Over Email) system intended to bypass the nationally sponsored web screening systems that governments of some restrictive regimes are currently trying to implement. The idea being to stop these governments curbing access to the wealth of information provided online. (more…)

On Thursday Li Yizhong, China’s Industry and Information Technology Minister announced that the Chinese government was changing its position on the online censorship of computers in China. The Chinese authorities had been insisting on a new law that would require all computer manufacturers to install the censorship package, ‘Green Dam Youth Escort’ on all machines before they were sold in China. Those plans have now been shelved. (more…)

A survey has been released today stating that almost 60 percent of IT managers have no plans to implement Windows 7 for their companies when it becomes available late this year/early next. This will come as a huge blow to Microsoft’s hopes that Windows 7 would be the silver bullet to get them back on track in the fight with Apple and Google. (more…)

As anyone who’s ever had to undergo an even vaguely serious medical procedure can tell you, it’s a scary time. The first impulse of people put into this position can be to hit the internet immediately and search for ‘the facts,’ what to expect, how to prepare, etc. The problem with this is that you find yourself trawling through a huge amount of information, a lot of it contradictory and from people who perhaps don’t know the full facts or have no personal experience. These web searchers can often end up even more scared and confused than they were before. (more…)

Yep, that’s right. This week Top Click Media reached the grand old age (in SEM terms anyway) of six years old, which means that we’ve been running PPC and SEO accounts since the early days of those industries. (more…)

Google has courted huge controversy amongst the world’s brands by announcing a relaxation of its trademark policy. The search engine giant has essentially lifted the ban on companies using competing brand names as keywords in their campaigns, meaning that companies with deep pockets will basically be able to force their competitors out of first placed ad positions even for their own brand names. (more…)

YouTube is moving further and further away from its homemade roots with the news that the Disney corporation will be providing the site with ‘short-form’ content from two of its major networks, ESPN and ABC. In ESPN’s case, ‘short form’ content will essentially mean sports highlights, in ABC’s case it will mainly but not exclusively consist of news bulletins.
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Despite mounting economic hardship, Google directors (and founders), Larry Page and Sergey Brin stuck to their customary $1 dollar a year salary last year. In an era of perceived corporate greed Page and Brin evidently decided that it was worth marking themselves and their company out as an exception to the rule. The pair also decided to forgo bonuses this year despite the fact that Google has been performing well and expanding in spite of the credit crunch.
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Just a quick one today for all the Pay Per Click account managers out there. We wanted to let you know about an aspect of Adwords that you might not have been aware of. The ten word limit for keywords.
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A Tennessee student who hacked into the email account of former Vice-presidential candidate Sarah Palin has been handed three felony charges. David Kernel, an amateur computer hacker, plead not guilty to the charges on Monday.
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