Many people believe that Google explicitly forbids the use of symbols in add text and, it’s true, in some cases, if you use them, you will see a message from Google chastising you for the use of unnecessary punctuation or symbols.  However, there are other symbols that Google will allow its advertisers to use. Used sparingly and appropriately these could make the difference between an ad that gets a click and one that doesn’t even register on a web user’s radar.
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Baidu, China’s leading internet search engine is in the process of drastically rethinking the way it does business in response to a scandal involving the advertising of questionable medical services. It appears that Baidu let a number of unlicensed medical companies buy sought after positions on its search platform, which hugely increased the number of people clicking on the links to useless, yet very expensive medical services.
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When banker and amateur game developer, Steve Dementer thought up Trism, a puzzle game based on matching colours, he can’t have thought that he was creating a new career for himself. However, after writing the game in his spare time and placing it on the App Store, that’s just what it became. The game proved to be a huge hit and to date, has earned Steve around $250’000 dollars.
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Today Virgin America becomes one of only two commercial airlines to offer full Internet access to their customers. The new service, dubbed GoGo, is only available on one plane at present but if it is deemed a success, will rolled out to 24 others.
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Reports on the new version of Apple’s popular iPod Touch appear to be generally positive. Apparently the new touch works better, looks better and has more features than the previous models, so much so that the gap between it and the iPhone is fast disappearing, essentially the Touch is an iPhone without the phone.

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It seems everyone wants to jump on the social networking bandwagon these days. First, Yahoo announces plans to group their whole raft of services into one large social network, now it seems that Microsoft wants to turn Windows Live into something like Facebook.

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In its latest attempt to boost advertising revenue by showing professional programming YouTube will now be showing full length movies and TV shows from MGM’s extensive archives.
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Barrack Obama has long been keen on furthering the cause of the high-tech and computer sectors in America. So much so, that he made it one of his campaign promises to appoint a Chief Technology Officer, and probably a department of staff below him or her, to the White House team. The naming of some heavyweight technology executives as part of the transition team would appear to offer a strong hint that he is actually planning to go ahead with this.
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The fact that broadband has become more prominent in the UK is just one reason that the pay per click marketing is up. It is however, a huge driving force for the online advertising. In the next few years the pay per click companies believes there will be more growth to the industry. This is backed up by a report from the Key Note Publications. It has been suggested that an increase of at least 31.4 percent by the end of 2008 will be seen in the UK. (more…)

Many marketers have begun to use pay per click advertising, which means they have increased their budget, according to a new report. This report was released by SearchIgnite to show the pay per click industry was up 27 percent in the last three months from 2007. SearchIgnite shows that Google is the most prominent search engine in the pay per click marketing scheme. (more…)

Pay per click fraud is something any internet marketer needs to consider. A recent study has shown that the pay per click fraud average has not changed in the last 12 months. The report from Click Forensics states that the rate for a third of the year regarding pay per click fraud has been 16 percent, which is the same as a year ago, 2007. (more…)

Advertise is a company that you may recognise if you are on the internet and need an advertising drone. Recently Advertise announced they were going to try to get consumers to advertise with pay per click worldwide by going to the smaller towns and cities around the world. They wanted to offer different keywords per city to help get a better price for those needing advertising. (more…)

In a period where Microsoft is spending a lot of its time aggressively trying to buy, undermine or sabotage Yahoo and Google, it seems strange that there is anybody at either company willing to take a call from the computer giant. Somebody must have though, because the top three search engine operators have just announced a joint set of principles for doing business with nations where free speech is restricted, like China or North Korea.
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It’s not as if there was ever any doubt about who Google CEO, Eric Schmidt was supporting in the US election. He’s been an unofficial supporter of, and advisor to, Senator Obama on tech and, strangely to some, clean energy issues for months now. However Schmidt’s, and tacitly Google’s support for the Senator took a more serious turn yesterday with the announcement that Schmidt would be joining Obama for the final hectic weeks of the campaign.
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