The troubled advertising deal between Google and Yahoo has been officially put out of its misery by the search engine giant. Since its inception, the deal had come up against strong criticism from advertisers, who feared prices would rise and the US Department of Justice, who feared that the deal would be anti-competitive.

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Search engine provider, Yahoo is being sued by one of the world’s leading airlines over copyright infringement. The unusual case boils down to this, American Airlines claims that, by allowing its competitors to bid on several of their trademarks, including AAdvantage and American Eagle, as keywords Yahoo has infringed their rights.

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Shares in Yahoo Inc. plummeted to their lowest point in five years yesterday. The dip is thought to have been caused by the weakening advertising market combined with increasingly tight regulatory scrutiny surrounding the proposed partnership with Google.

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