October 16, 2009 by James Oliver
Channel 4 have signed a deal with YouTube that will allow the world’s biggest streaming content provider to show its programmes. Both parties are remaining tight lipped on the subject of how much – if any – money changed hands but Channel 4 representatives have indicated that any advertising revenue will be split between the two companies.
YouTube, who recently announced that the site now streams over one billion videos a day, will be hoping that the huge amount of premium content that Channel 4 can provide will boost their viewership still further. It is also likely to be of huge benefit to channel four, pushing their programmes to a greater audience than ever before, though the site have confirmed that channel 4 programmes will only be available in the UK.
Channel 4 have had their own streaming site, ‘4od’, for a number of years now, though it has had a mixed reception, and has been seen by many as losing out in terms of prominence and usability to BBC’s iPlayer.
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