Denuo’s Tobaccowala - Part 10

Tobaccowala claims that the real issue here is not who is hitting that twenty percent, but what is going on in the industries his clients are selling in. He says that as a whole, Denuo and the client need to look at what consumers are doing in the client’s home country and then what are the doing around the world in order to develop ways to work their own presence up to that mark.

Other things that must be factored in is what the clients are doing during that time. Not everyone is looking at marketing items. Instead, they are chatting with friends, checking their e-mail, and blogging. All of these are places where advertising is not wanted and does not make sense to have there. Marketers are also trying to figure out how to advertise in ways that make sense economically.

With the Internet only affording more traditional markets, such as food and packaged goods, less per thousand than what they make using traditional marketing tools, many marketers are veering away from using it. The same with broadband video. What they make doesn’t exceed the advertising cost, and this is putting them into a quandary that Tobaccowala and his company are hoping to help them out of.