Denuo’s Tobaccowala - Part 11
PMG recently acquired the company Digitas as well as few others over the past year, adding these entities various assets and abilities to PMG’s roster of talent. Tobaccowala believes that all the companies in the group he is involved with were behind in the technologies the many companies they purchased offered. He feels that they can successfully open up these technologies to clients without taxing the staff they had where maybe only one or two knew what to do as compared to an entire organization.
He makes very clear that the acquired accompanies also know that they are a central part of the way PMG works and that they will retain their identity within the organization. He does not believe in telling them what to do and how to do it, or shoving the company into some corner somewhere to sit and wonder what happened. Tobaccowala fully intends to utilize the new assets. He goes on to say that while PGM was catching-up in the technology strength, the companies that were acquired, especially Digitas, are keys to the companies overall future. He sees this not just from a business point of view, but also from an intellectual and emotional point of view.