Denuo’s Tobaccowala - Part 12
As a board member of Revenue Science, a behavioural targeting firm, Tobaccowala feels that this will become a big piece of the marketing pie. They are already targeting peoples searching behaviours by paying attention to what people are reading and are interested in.
This is beginning to affect the economy in a good way as well. He says that by helping clients market their products to a highly specific audience, they become economically sound because the target audience wants what they have. He then says the inventory being offered must also be highly targeted, and this is where behavioural targeting comes in to play. It brings the client intelligent and innovative thinking which makes the product more appealing to the consumer to purchase, and it makes their advertising relevant.
He explains that the science behind behavioural targeting takes the consumers behaviours into consideration, and then adds intelligent content with it, making it appealing to a broader audience and handing the marketer cheaper advertising. Consumers get free content that is relevant to their lifestyle and will attract them to research it further. He says there are quite a few ways to do and utilize this method and by looking at it now, Denuo and other companies can make it part of future successes.