Denuo’s Tobaccowala - Part 13
Tobaccowala feels that video advertising on the Internet, in pre-roll commercial type format, is not a very good way to go. Most consumers have no interest in sitting there and watching the mini-commercial such as can be found on MSN before a video news report.
They want to see the content. This is also a very expensive way to advertise because video on the Internet is purchased stream-by-stream for delivering. The economic models for advertising still show that advertising on the Internet overall makes video advertising the same way very low in the rating.
He states that most people are trying to still sell their services determining how much is enough at a certain price, what sizes to sell them in, and how easy is it to buy. Unfortunately, the biggest challenge facing marketers and advertisers is how they can make their advertisement creative and what components they should use to do it with.
Fifteen second commercials, while getting their point across, could become time consuming and extremely costly as the client adds more components to it. There is also the factor of how many will actually see it. As a pre-roll commercial, this method works, but it’s not quite getting out to the target audiences as well as it could, leaving the question of how to solve this sill hanging in the balance.