January 19, 2008 by Admin
As Denuo celebrates eighteen months of operation, Tobaccowala is finding that the number one lesson they have learned is that clients want innovative techniques that will help market and promote their companies. Proof of that was in the profits he and his company turned over the last year, moving into double digits when not even expecting that much success until sometime next year.
He states that his client’s wants an agency such as his that will work with them in collaboration and not compete with each other simply to get the job and make money. Denuo helps the companies collaborate with who they want to collaborate with and not whoever the winning bidder turns out to be. He has also found that his clients are more than willing to try and do new things that are innovative.
As long as they understand that it’s for the benefit of the business and the consumer and can see results, the client will take the risk. They are not interested in doing something because it’s cool and the current trend. Tobaccowala says his clients would prefer to tell them what not to do and help them avoid costly mistakes. Something that works for one company may not always work for another.
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