Denuo’s Tobaccowala - Part 7
Denuo has been known to invest in start-up companies, but according to Tobaccowala, the ones they invest in are not cash related. He and the company advise the start-ups and they get equity in return, and he states that they are not an M&A investment firm.
They truly want to help their clients get their businesses launched after the initial marketing plan is in place. What they do is offer companies a realistic look at how advertising and marketing works and gives them an educated opinion, point of view, and perspective to take into consideration while working hand in hand with Denuo.
Many start-up companies do not have a good comprehensive marketing plan, and with Denuo’s methodology and practices, they will be ready to launch sooner than they probably expected. He states that they also help the companies perfect their products and services so that they open up their business to more people. He feels that all companies need to become more valuable and by showing them how to use the new innovative techniques that have been in place with Denuo – and have already driven them in to double-digit profits – they can grow and offer value-added products and services to a wider audience.