January 8, 2009 by Matt Thomas
Macworld has changed forever. The last Apple keynote has been delivered and the company have departed from the event for the last time. In the end they went out with more of a whimper than a bang, closing with a performance from aged Crooner Tony Bennet, who sang ‘The best is yet to come,’ and appropriately, ‘I left my heart in San Francisco.’ I’m sure the performance was very enjoyable, though perhaps the crooner, who enjoyed the peak of his success in the 50s and 60s, didn’t quite chime with the cutting edge image that Apple want to portray.
The product announcements were similarly low key. Marketing VP, Phillip Schiller (standing in for Steve Jobs) focussed on four big announcements, though these heralded nothing other than updates to existing Apple products. What’s more, most of them were either expected or logically obvious. The closest thing to a headline grabbing announcement was that iTunes will be offering all of its songs free of digital rights management by the end of March. Though welcome, this lacks the certain wow factor for which Apple Macworld announcements have become known.
So what now for Macworld? Well, it seems to think it can get by without Apple, advertising dates for 2010 with the subtitle ‘the start of a new era.’ I couldn’t have put it better myself.
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